Top Shitter: 2025 overview of the top toilet paper brands

What to Consider in Toilet Paper (2025)

When picking toilet paper in 2025, these are the key factors to weigh:

Softness vs Strength — Do you want a plush, soft feel, or something more durable (especially when wet)?
Dissolvability — Important for septic systems or older plumbing.
Ply (number of layers) — More ply = thicker sheet, but can affect how quickly it breaks down.
Sustainability / Environmental Impact — Recycled fibers, bamboo, FSC-certified sources, biodegradable materials.
Packaging — Plastic-free or recyclable packaging is more common in eco-conscious brands.
Value & Roll Length — Bigger rolls or more sheets can mean better value per sheet.

Here are some of the top-rated toilet paper options in 2025, from mainstream to eco-friendly:

Here are some highlights:

Charmin Ultra Strong Mega — According to TechGearLab, this is “best overall” for strength. Very durable and absorbent. GearLab
Quilted Northern Ultra Plush — Good Housekeeping calls this three-ply sheet very soft and absorbent. Хороший дом
Seventh Generation 100 % Recycled — Great eco‑friendly choice, made from recycled fiber and dissolves quickly. Хороший дом
Who Gives A Crap 100 % Bamboo — Their bamboo toilet paper is sustainable, strong, and recognized by Expert Consumers for 2025. globenewswire.com+1
Betterway Bamboo Toilet Paper — According to eco-product reviewers, it’s 3-ply, very soft, septic-safe, and made from 100% non-GMO bamboo. bestmoderntoilet.com
Cottonelle Ultra ComfortCare — Named “top pick” by Your Best Digs for balancing user satisfaction + lab test performance. Your Best Digs
Charmin Ultra Soft — Consumer Reports says it’s incredibly soft (“felt like a towel”) but dissolves slowly, so be careful with some plumbing. consumerreports.org
Amazon Presto Toilet Paper — Budget-friendly but still strong and dissolves well, according to TechGearLab. GearLab

WGAC (Who Gives A Crap): Their recycled toilet paper line is also highly praised. Newsfile But some users say the quality of recycled TP is thinner compared to bamboo. Sustainable Jungle
Eco / Bamboo Boom: Beyond WGAC, other brands like Cheeky Panda (bamboo) are getting more attention for their sustainability. bambooexplore.com
Innovation: According to recent reporting, companies like Charmin are still innovating — e.g. “smooth tear” scalloped perforation to avoid ragged rips. The Washington Post

For strength / heavy use → Go with Charmin Ultra Strong.
For luxury / softness → Quilted Northern Ultra Plush or Charmin Ultra Soft.
For sustainability → Who Gives A Crap 100% Bamboo or Seventh Generation Recycled.
For eco-but-premium option → Betterway Bamboo.